Inspired by Sir. Peter Blake's alphabet series, I set about making my own fashion alphabet . It is a 'stealth' alphabet with no letters!! I am fascinated by branding and set myself the challenge to make a recognizable AZ of brands using the company logos. Some brands are easy with just the colour of Hermes or Tiffany's being recognizable, others have an iconic logo such as the tick of Nike... I also tried to keep the materials and methods for each logo as appropriate as I could to the imagery..so for a street brand like Kappa I have used spray paint, and a rustic outdoor brand like FJallraven a wood cut. Each 20cm square is a mini work of art in its own right. Together the colours and the different materials such as real gold leaf, sandpaper, perforated leather, stitched fabric, gemstones and woven paper make the AZ a fascinating artwork.
Professionally framed in white wood and glazed in UPV protection glass. Framed size 63x64cm.
